Market research and Analysis

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European Profiles has provided support to numerous leading Greek manufacturers in their efforts to expand operations both within Greece and in Central and Eastern European markets. Over the past 15 years we have worked in a range of different sectors from metals, electric appliances and high-tech products, to foodstuffs and wood processing assisting companies with targeted market research and analysis to support their growth into new and emerging markets. Among other the target-markets for which we have provided advice on include the Russian Federation, Ukraine, Bulgaria, Hungary, Poland and Albania.

Our consulting services in the field cover three core areas of analysis, which combined set solid foundations for business expansion. Initially, we undertake a well articulated and clearly defined market research to assess demand and consumer preferences, identify existing competition, map available distribution networks and review any special regulatory or legal requirements such as on packaging, certification or other. On this basis, we also assist clients in the identification of potential business partners, the establishment of contacts and the set-up of cooperation arrangements. Finally, we support our clients in the promotion of their products and services through marketing plans and business promotion missions and trips.

Our clients value the integrity of our approach to business and our wide ranging network of contacts both with private companies and with business associations, chambers of commerce and exporters/importers organisations in Greece and abroad.